New feature films are typically advertised through both still images and short clips. These promotional assets share key information with the target audience (such as the title and cast), and they also persuade the audience to view the film.  

‘Key art’ is a type of promotional image. This refers to a high-quality image that is developed and repeatedly shared to promote a movie or television show. 

Before viewing Windcatcher, share the Windcatcher key art above with the class or print copies to distribute to students. Use the following questions to guide students in analysing the image.  

Narrative elements [character, setting, conflict, resolution] 

• What can you infer about each of the characters in the Key Art?  
• Discuss the possible relationships between the characters.  
• Does the image reveal anything about the setting of the film? Explain.  
• Does the image reveal anything about the events of the film? Explain.  

Genre  

• What do you think the film is about?  
• What techniques were used to help the audience understand what the film is about?  

Intended audience  

• Who is the intended audience for the film? How do you know?  
• What techniques have been used to appeal to this audience?  
• Where might this image be shared to promote the film?