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Persuasive Language For Role Play Teaching Resource

About this Teaching Resource

In newspapers, stories are usually 'anchored' by images and cartoons. Often the images act as a guide to the position that the newspaper has decided to take on the issue. In advertising, the combination of visual images and language is one of the most crucial elements. Editorials and sometimes letters to the editor are often matched with a cartoon. Print, television, billboard, and poster advertisements usually present text anchored by visual image/s. Thus the visual element of the persuasive voice should be explored. The advertisement for Casa de Evil connects the images with the persuasive marketing language.

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